If a supplier is found to be greenwashing, is the B2B buyer legally liable?

Yes. Under the new EU directive, the responsibility for ensuring that product claims are compliant is shared by importers and buyers. Organizations that fail to perform adequate due diligence may face severe penalties, which can reach up to 4% of the company’s annual total turnover. This elevates verification from a “nice-to-have” feature to an essential component of financial risk management.